To make this site work properly, we place small data files called cookies on your device. Most websites use them in order to improve user experience. A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Each cookie is unique to your web browser and will contain some anonymous information such as a unique identifier and the site name.
Cookies have many important functions, without them sites would not work properly. They enable websites to remember your actions and preferences, for example, storing your login and shopping basket details, so you don’t have to re-enter them each time. This helps you navigate between pages more efficiently, improving your experience of a website. Cookies are also used for advertising and marketing purposes based on information such as your location and browsing habits.
Like many websites we use Google services and products to provide you with the best user experience and improve our content. When you visit our site your web browser automatically sends certain information to Google. This includes, the web address of the page that you're visiting, your IP address and may also set cookies on your browser, or read cookies that are already there.
Similarly, apps that partner with Google can send information such as the name of the app and an identifier that helps to determine which ads are served to other apps on your device.
How Google use the information sent by your browser
When you visit websites or use apps that use Google technologies, they may use the information they receive from those websites and apps to, for example:
Make ads more effective
Provide reports of ads activity to advertisers and websites hosting the ads, and to ensure payment to those website publishers
Help website and app owners using Google Analytics to understand how visitors engage with their sites or apps
Improve your Google+ experience
Detect and defend against fraud and other security risks to protect users and partners
Meet legal duties
How you can control the information sent to Google
Here are some of the ways you can control the information that is shared by your web browser when you visit or interact with Google services on partners' sites across the web:
Ads Settings helps you control the ads by Google that you see across the web. You can learn how ads are selected for you, opt out of certain categories and block specific advertisers.
Many sites across the web use Google Analytics to understand how visitors engage with their sites or apps. If you don’t want Analytics to be used in your browser, you can install the Google Analytics browser add-on.
Google makes it easy for you to make recommendations for your friends - for example, by clicking the +1 button on content you like. Some of your +1s may show your name and Google+ profile photo in ads, but you can opt out if you don't want to appear in ads. You can also visit the +1 tab on your Google+ profile to review and manage all of your +1's.
Incognito mode in Chrome allows you to browse the web without recording webpages and files in your browser history. Cookies are deleted after you've closed all of your incognito windows and tabs, and your bookmarks and settings are stored until you delete them.
To learn more on staying safe and managing your data online, please visit How Google uses data when you use sites or apps.